Home - Fruition Copywriting Services

The world already has enough dull as dishwater copy

Can we try some catchy copy that connects instead?


What are words worth to you and your business? They’re how you tell people about your products and services. So words are worth everything.

Words on your website. Words in brochures or on leaflets. Words in emails. Words in magazines and newspapers. Words on social media.

All these words have the same end goal – to let people know about what you have to offer. So they can learn more about you and ultimately do business with you.

Words aren’t just important. They’re business critical. But words – the right words – don’t always come easily…

Are you lost for words? You don’t need to be. That’s what I’m here for, providing fresh, value rich, income generating freelance copywriting services to help boost your awareness, sales, sign-ups and visibility.


Please allow me to introduce myself

I’m Judith Rafferty, trading as Fruition Copywriting. An ambivert, empathetic freelance copywriter in Manchester, England.

I have a rampant thirst for knowledge. And an appreciation of both high and low culture.

I’m sometimes prone to taking the weight of the world on my shoulders. But I’ve got nerves like girders when I set my mind on something.

Unafraid to stand up for what I believe in, I won’t tolerate inequality and injustice. In my own world. Or anywhere in the whole wide world.

The world is rocked for me by the unparalleled joy of live music. It’s why I earn enjoyment tokens. There really is no other feeling quite like it!


I’m a creative AND commercially astute freelance copywriter. For Manchester’s start-ups, sole traders, SMEs, and larger organisations. And also clients much further afield, across the UK, and internationally.

Besides working directly with corporate clients, I also sub-contract to agencies on a white label basis.

I produce compelling copy that makes real connections with your audiences and clients.

My commercial shrewdness is drawn from years of frontline sales experience. It helps me produce income generating work on your behalf.

I offer a comprehensive range of purpose-built and bespoke services, crafted with the earnest goal of getting you seen, known, and booked!


Coming from a frontline sales background is an unusual USP to have in copywriting.

I thrived during many happy and successful years in sales roles before concentrating on being a full-time freelance copywriter.

Ever since, I’ve established and evolved a Manchester, north west, UK, and global client base.

I’ve got an in-built commercial compass due to my sales background. For you, the client, this translates in to a laser focus on getting eyes on your business. And money in your pot.

My natural writing style is accessible, candid, conversational and engaging. But, there are many ways of using words to turn browsers in to buyers.

I also relish the opportunity to indulge in lush and sensory descriptiveness, in powerful words that inspire emotions.

Creative, with an eye that remains firmly on your bottom line. That’s me. It’s second nature to me, after years of immersion in sales cultures where you stood or fell by your scores on the doors.

Whatever your goals are, I’ll help you achieve them by hitting the perfect tone of voice for your business and your audiences.

And yourself?

Do you wrangle with what you really want to say about your business? And struggle to transfer what’s in your head on to paper?

Do you always seem to be too busy working in your business to work on it? Is time your worst enemy for building some marketing momentum?

Do you want to leverage your online presence? To start building the blogs section of your website? Start uploading articles on LinkedIn? Start using a lead magnet to build an email database? But you’re overwhelmed and don’t know where to start making a start?


Does the the idea of an expert copywriting partner sound appealling?

A copywriter you can trust and rely on. For an hour. A day. A batch of pre-agreed monthly tasks. Or whatever level of support you need to start giving your business the voice it deserves.

Giving you back valuable time you should be spending shining your unique brilliance on the world.

Imagine having more hours to look after today. Whilst a dedicated, experienced, and professional copywriter helps you look after tomorrow.

Let’s talk.

Jobs include copywriting sales emails to promote restaurant party and group meal products to different key target markets. Also crafting highly detailed venue descriptions for third party event websites.

“Judith is a consummate professional, providing excellent knowledge and expertise, whilst being open to the individual needs of clients. She will always be my go-to lady, as her work ethic, loyalty, and passion are second to none. I look forward to the next chapter with you, Judith.”

Sam Fraser

Operations Manager, TRB Ltd, Manchester

Jobs include the transcription of long form text in to bite-sized scripts for short video training sessions.

“Judith is wonderful to work with. I had an eLearning course which I was getting lost in, because I had so much information to add. Judith sorted it out, and made it easier for me, as well as others, to understand, and made it flow easy. Will definitely use her again!

Sonia S

Sleep Therapist, London

Jobs include sales email copywriting to promoting the benefits of stocking their products to their target client base.

“Truly experienced and easy to communicate with. A brilliant asset to any business.”

Tom O

Vegan & Gluten Free Patisserie Supplier, Uxbridge

Jobs include multiple website product description copywriting ahead of their new range launch.

“Delivered premium quality work in 24 hours. She listened to the task at hand, and executed brilliantly. I will be working with her on many projects to come.”

Reza R

Luxury German CBD Skincare Brand, London

Jobs include website copywriting. Plus introductory cold sales letter crafting with the aim of securing new business appointments from a targeted ideal client hitlist.

“I throughly enjoyed working with Judith. Working with her was like working with a friend and business partner. She quickly picked up what I was looking for and patiently worked with me to get it spot on. Will definitely work with her again.”

Ola F

Independent Behaviour Insight Training & Coaching Consultant, Sheffield




Wow! A genuine, like for like, buy one get one free offer when you book your first blog. No catches.

For example, if your first order is for an 800 word blog, you’ll receive a second 800 word blog for absolutely nada. With my compliments.

More money in your pocket. Keep it. Or invest it in any of my other services that catch your eye.

NB This BLOGOF offer is for one complimentary blog only, regardless of your total order size.

The £99.00 small business bundle isn’t included in this BLOGOF offer.

ROAR (Rights Of Admission Reserved).

10 + 3 =