I haven’t always offered content and copywriting services


But don’t run for the hills just yet! I’m now quite the doyenne of content and copywriting services for businesses ranging from the sublime to the ridiculous, (no disrespects to any existing or past clients meant).

I’m Judith, by the way… Virgo, a cat adoring, box set binging, cake baking, rock concert going, candid, friendly Mancunian artisan of content and copywriting services who enjoys the occasional lager and lime.

You can call me Jude or J or even JR, (I’ve been used to that for years since Dallas days back in the ‘80s). But NOT Judy. Let me share with you a little bit about me…

My background was in sales roles for years – primarily in the hospitality, events and travel trade sectors – before providing content and copywriting services full-time.

As we now know, hospitality and events are always the first things to take a bullet when the world goes pear-shaped –
🔫 Credit crunch
🔫 Coronavirus pandemic

So, I took control of the uncontrollables and drilled down in to my passion for writing. You see, I’d always been really annoyed with myself for not pursuing it in a more meaningful way since graduating as a B.A. (Hons) English in my misspent youth.

Now I’m your friendly neighbourhood Copywriter (which ever corner of the planet you inhabit), crafting clear, effective and personal words to help you generate more –

  • Engagement
  • Leads
  • Sales

My two children in furry jackets, Minnie and Nelson, make my day, every day. They’re my BFFs and confidantes.

And I’m obsessed with Welsh rock band Manic Street Preachers, who I’ve seen live over 50 times.


Judith Rafferty of Fruition, a content and copywriter in Manchester, sassy shot in black

What you’ll also quickly realise about me is…

I’m hell-bent on helping businesses transform their key messages and stories. And I want you to go from dull as dishwater to dazzling.

Yep… you heard me right!

You CAN have a website, digital and physical marketing messages and social media channels you’re proud of, and actually get results!

That’s where I come in, with done-for-you and done-with-you content and copywriting services. Just the job, whether you’re –

  • Time poor
  • Disinclined
  • Plain unshizzled

I’ll show you how to resonate with your lapsed, existing and prospective target audiences, with low effort high ROI marketing assets.

A Final Word

Today’s and tomorrow’s world is driven by they way we communicate. That means the words we use.

And words are more important now to businesses than they’ve ever been.

To this end, my content and copywriting services keep metamorphosing, as we all continue to tap into different and innovative ways of getting our messages out there.

Want to know more?

Why Choose My Content and copyWriting Services?


Content and Copywriting Services to Get You Off the Marketing Hamster Wheel

It’s a toughie. You know you need to be getting your business out there. But you didn’t go in to business to have to sit there writing about your business.

You’ve not got –

  • the time
  • the in-house skills
  • the inclination
  • a mixture of all three

to market your business on top of doing what you’re great at and what your clients pay you for.

Yes, You Can Have it Both Ways

You’re not updating your website regularly with fresh SEO-rich blog content to boost your SERPs rankings.

  • But, imagine your website finally climbing up the SERPs organically, without having to pay through the nose for more visibility and clicks?

You don’t post consistent engaging, entertaining, useful content on your social media channels.

  • How worthwhile would it feel to grow dynamic, engaged, enjoyable social media accounts it’s a pleasure to visit?

There’s not much or no response to the same boring old sales emails you keep spraying and praying with.

  • Can’t you almost taste the satisfaction when your sales emails and letters start getting some responses apart from ‘Unsubscribe’, plus some actual scores on the doors?

I’d Love to Help

When you use my content and copywriting services –

  • We’ll talk besides emailing, so I can get to know you, your business and your brand voice, (which we’ll nail if you haven’t captured it yet).
  • My new client questions are purpose-designed to drag out what’s in your head.
  • You can always rely on my candour and best advice, even if you choose not to agree.
  • I’ll stand right by your side without sitting on your payroll.


B.A. (Honours) American Studies & EnglishUniversity of Hull  

Social Media Marketing Diploma –  Centre of Excellence  

Copywriting For Conversions: How To Write Persuasive CopyAlison Courses  

SEO For BeginnersYoast

Guest Appearances

It’s Not Rocket Science! Five Questions Over Coffee Vodcast with Stuart Webb, Expert Business Success Mentor, Consultant, Podcast Host, Mentor

How to Write Copy that Converts Podcast with Rosemary O’Shaughnessy, Digital Content Manager & Podcaster

How To Humanise Your Brand with Tone of Voice Podcast with Tony Gibbs, The Freelancer’s Coach

Creating Content that Connects, Savvy Says Facebook Live with Becky Whitaker, Selling Savvy, award-winning sales and conversion trainers within the hospitality, event and tourism industry

The Journey, Podlife Vlodcast with Phil Crowshaw, The Geeky Group


The Delegate Wranglers – Superstar Supplier– With 21,000 events professionals being a part of the event industry’s most engaged community.

Federation of Small Businesses – UK business organisation representing small and medium-sized businesses.

Espresso+ with John Esperian – The online community for small business owners and solopreneurs who want to build an ethical, effective online presence


Don’t take my word for it.

Other clients say using my content and copywriting services is like working with a friend and a business buddy.

  • Call me
  • Email me
  • DM me on LinkedIn

Let’s get a virtual cuppa in our diaries to chat about the way your business is found and perceived – or isn’t found and perceived yet.


Jobs include introductory email copywriting to promote mobile bar bookings with local hotels and other non-hotel venues .

Judith is extremely knowledgeable and great at what she does!

Would definitely recommend working with Judith.

Stacey Collier

Mobile Bar Hire Business Owner, Albert & Charlie's, Darlington

Jobs include email copywriting to introduce new product concepts to new corporate audiences.

“The copy that Judith then produced for me absolutely blew my mind! Everything she created was just on brand and exactly the message I wanted to get across. The ‘voice’ in the content was warm, friendly, engaging and bursting with energy.

“If you want you copywriting done properly by a true expert then I HIGHLY recommend you contact Judith. As my little start up business starts to grow, I know for sure I will go nowhere else for my content other than Judith! Thanks again!”

Fallon Pryce

E-commerce Specialist and Entrepreneur, Prestige Pamper Hampers, Telford

Jobs include writing bi-monthly blog post bundles for website optimisation.

Anita Barzey

International Tutor & Private Tutoring Specialist, Motivate Me Tutors

Jobs include writing sales emails to highlight how the client’s services address the challenges of their target audience.

“Very well written sales emails. I was so impressed by the first one that I commissioned her to write the second one.. Let’s hope I get many leads from it :)”


Kubra N

Hotel Sales & Marketing Consultancy, Chatham

Jobs include website copywriting in a very formal style as specifically requested by the client.

“I loved her style of writing. I requested a style of writing which contains rich language and could connect with the audience, and she delivered it. She patiently stood by me and revised the documents if I found that there was something wrong with it. Highly recommended.”

Eaa T

Marketing & Design Agency, Singapore

Jobs include website copywriting for the client’s own website. Plus, SEO rich website blog copywriting on a sub-contracted for several of their very different clients.

“First class work, prompt and professional.”

John D

Marketing & SEO Agency, Cardiff