Failproof Business Copywriting Services for the Time poor, disinclined and unshizzled


Hey there! I’m Judith, your resident doyenne of business copywriting services —Virgo, cat worshipper, Netflix binger, baker, and concert-goer.

You can call me Jude, J, or JR (throwback to my Dallas days in the ‘80s). Just don’t call me Judy. Let’s dive in!

My Journey

I spent years in sales within hospitality, events, and travel trade before returning to my original childhood calling – words.

When the hospitality and events industries took a hit (thanks, Credit Crunch and COVID-19), I took control and went all-in on business copywriting services, helping you snag more:

  • Awareness
  • Visibility
  • Engagement
  • Leads
  • Sales

Oh, and did I mention my two children in furry jackets, Minnie and Nelson, keep me sane? And I’m obsessed with the Manic Street Preachers, (seen them live 50+ times!).

Judith Rafferty of Fruition, offering business copywriting services

What Drives Me

Every day I almost turn myself inside out helping businesses like yours transform their messaging from just about passable (or not even that!) to powerful.

I’m here, with impactful business copywriting services to get you on track, whether you’re time poor, uninspired, or just plain stuck.

Why Choose My Business Copywriting Services?

You know you need to market your business, but who has the time? I’ve got you covered with tailored business copywriting services for your specific needs, preferences and purse, whether you want to:

💫 Sell your venue, a product or a service (or launch a new one)
💫 Dust off your existing marketing copy
💫  Party cake and unicorn your business branding
💫  Bring your blog to life and soar up the search engine rankings
💫  Develop emails that slay overcrowded inboxes
💫  Construct meaningful and engaging social media content

What to Expect when you work with me


💫 Personalised Attention – I’ll chat with you to nail your brand voice and uncover what’s in your head.
💫 Candour and Clarity – My advice is always honest, even if it’s not what you expect to hear.
💫 Flexible Support – I’m by your side without being on your payroll.


B.A. (Honours) American Studies & EnglishUniversity of Hull  

Social Media Marketing Diploma –  Centre of Excellence  

Copywriting For Conversions: How To Write Persuasive CopyAlison Courses  

SEO For BeginnersYoast

Guest Appearances

It’s Not Rocket Science! Five Questions Over Coffee Vodcast with Stuart Webb, Expert Business Success Mentor, Consultant, Podcast Host, Mentor

How to Write Copy that Converts Podcast with Rosemary O’Shaughnessy, Digital Content Manager & Podcaster

How To Humanise Your Brand with Tone of Voice Podcast with Tony Gibbs, The Freelancer’s Coach

Creating Content that Connects, Savvy Says Facebook Live with Becky Whitaker, Selling Savvy, award-winning sales and conversion trainers within the hospitality, event and tourism industry

The Journey, Podlife Vlodcast with Phil Crowshaw, The Geeky Group


The Delegate Wranglers – Superstar Supplier– With 21,000 events professionals being a part of the event industry’s most engaged community.

Federation of Small Businesses – UK business organisation representing small and medium-sized businesses.

Espresso+ with John Esperian – The online community for small business owners and solopreneurs who want to build an ethical, effective online presence


Don’t Take My Word for It

Clients say using my business copywriting services feels like teaming up with a friend and business bestie. So, why dither?

  • Call me
  • Email me
  • DM me on LinkedIn

Let’s schedule a virtual cuppa and talk about your current business challenges, marketing goals, and broader business objectives.

Judith is extremely knowledgeable and great at what she does!

Would definitely recommend working with Judith.

Stacey Collier

Mobile Bar Hire Business Owner, Albert & Charlie's, Darlington

“The copy that Judith then produced for me absolutely blew my mind! Everything she created was just on brand and exactly the message I wanted to get across. The ‘voice’ in the content was warm, friendly, engaging and bursting with energy.

“If you want you copywriting done properly by a true expert then I HIGHLY recommend you contact Judith. As my little start up business starts to grow, I know for sure I will go nowhere else for my content other than Judith! Thanks again!”

Fallon Pryce

E-commerce Specialist and Entrepreneur, Prestige Pamper Hampers, Telford

Anita Barzey

International Tutor & Private Tutoring Specialist, Motivate Me Tutors

Matt Gry

Managing Director, event:decision, Camberley