Editorial and case study for a customer retention, sales incentive and loyalty programme specialist

The Brief: To write a series of three pieces of editorial, plus a case study, about customer retention, sales incentive and loyalty programme specialist for Business Aspects magazine.

The Deliverables: A series of thought provoking headlines were written initially, to accompany each of the editorial topics the client specified.

A Zoom call was then held with client to dig deeper beneath the surface of each topic and get the client’s unique spin.