Website Blogs & LinkedIn Captions for a sales training and coaching provider

The Brief: This sales training and coaching provider required twice monthly blog posts for their website, featuring quirky yet insightful stories around successful selling, plus accompanying LinkedIn post text to introduce the blog posts.

The Deliverables: The client provided voice notes, including the key messages to build in to each blog post. I expanded on their framework, crafting well-rounded articles and accompanying LinkedIn post text to entice the client’s connections to click through to their website to read to full piece.