Content marketing

Editorial articles for Marketing Aspects Magazine

The Brief: To write a series of three pieces of editorial on behalf of Marketing Aspects magazine, focusing on the importance of content marketing to businesses taking stands at exhibitions.

They had just sealed a new sponsorship deal with a major business exhibition. The articles were aimed at exhibitors, who were being offered the opportunity to take up media packages.

The Deliverables: I prepared and conducted a Zoom interview with their CEO to dig deeper beneath the surface and get the client’s unique spin on how their distinctive lead generation tools help exhibitors generate leads and sales more effectively.