Website content writing for a debt advice service

Website About & Product Page for a Debt Advice Service


The Brief: This piece of work was sub-contracted by a digital marketing specialist who was working directly with the end client to optimise their poor performing website.

The Deliverables: The words counts for the client’s About and product pages were increased significantly and multiple keywords were incorporated naturally in to the text to increase their search engine rankings.

In addition, the tone of voice was swicthed up to be more friendly and accessible to the client’s target audience, rather than dry and jargonised.




Judith is also has a knack for knowing what the customer wants. She has been writing for service industries and the feedback I am getting is very positive with very little amendment required.

I would definitely recommend Judith to anyone looking for a copywriter.”

Guy Woodcock

Marketing Specialist, GW - The Marketing Guy