A male suited arm handing over a hotel key to a female bloused arm, over a reception bell.

Website Blog Posts & Corporate Copy for a UK Hotel Group

 The Brief: To provide corporate copy for a stakeholder brochure, plus a set of blog posts for the website, to be featured in newsletters to the hotel group’s business database.

The Deliverables: This work is third party via a boutique hospitality sector specialist who oversees some aspects of PR and marketing for the client.

Upon their instruction, I set about fulfilling the brief for a very earnest and measured tone of voice to appeal to business stakeholders, which is completely different to the friendlier tone used for accommodation and event bookers.

Jobs include corporate brochure copy and website blog posts.

Sarah Lewis

PR, Media & Marketing Director , Sarah Lewis Communications