Website Blog Posts & Corporate Copy for a UK Hotel Group

 The Brief: To provide corporate copy for a stakeholder brochure, plus a set of blog posts for the website, to be featured in newsletters to the hotel group’s business database.

The Deliverables: This work is third party via a boutique hospitality sector specialist who oversees some aspects of PR and marketing for the client.

Upon their instruction, I set about fulfilling the brief for a very earnest and measured tone of voice to appeal to business stakeholders, which is completely different to the friendlier tone used for accommodation and event bookers.